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2-Week Intensive Module , Portfolio Projects

Copywriting & Content Writing Course

Master the art and science of persuasive writing. Learn how to write landing pages, SEO-optimized blogs, email funnels, and social ad scripts that turn readers into buyers.

Write words that sell and rank. Learn the psychology of persuasive copywriting (AIDA, PAS) alongside the structured techniques of search-optimized content writing to launch your writing career.

2 Weeks Certificate Included Online & Offline

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Content Writing & Copywriting Course

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Duration
2 Weeks
Level
All Levels
Sessions
4 per week , 1.5 hrs
Certificate
Yes, on completion
Batch Size
Max 16 students
Learning Mode

Choose How You Learn

Attend live online sessions or join our in-person classroom , both deliver the same expert-led, conversation-focused training.

Online
Live interactive sessions via Zoom / Google Meet. Attend from anywhere.
Offline
In-person training at our partner centres. Hands-on lab environment.
COURSE CURRICULUM

What You Will Cover

A practical, structured course syllabus designed to build hands-on expertise and job-ready marketing skills through real project labs.

01
Copywriting Principles & Human Psychology
Sessions 1-4
Outcome Focus: Learn the core copywriting frameworks (AIDA, PAS) and the psychological triggers that persuade readers to take action.
Core copywriting frameworks: AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solve)
Identifying buyer psychology, emotional triggers, and core customer objections
Writing high-converting headlines, sub-headlines, and hook structures
Practical Lab: Rewrite a boring sales hook using 3 psychological angles
02
Writing Landing Pages & Sales Copy
Sessions 5-8
Outcome Focus: Write search-optimized blog posts, integrate keywords naturally, and structure articles that rank on search engines.
Structuring high-converting landing pages: Hero sections, benefit stacks, and social proof
Crafting persuasive bullet points, risk-reversal guarantees, and clear call-to-actions
Formatting landing page layout hierarchies for quick browser scanning
Practical Lab: Draft a complete landing page copywriting wireframe for a service business
03
SEO Content Writing & Blog Structure
Sessions 9-12
Outcome Focus: Draft high-converting landing page copy, write compelling headlines, and write persuasive email newsletters and ad copy.
Writing educational content: blog posts, tutorials, and brand guides
Structuring headers (H1-H3), paragraph lengths, and table-of-contents lists for SEO
Integrating keywords naturally and writing metadata to drive organic clicks
Practical Lab: Outline and draft a 1,000-word SEO-optimized blog post template
04
Email, Social Media & Short-Form Copy
Sessions 13-16
Outcome Focus: Develop a professional writing portfolio, learn client outreach strategies, and set up your freelance writing business.
Copywriting for email sequences, promotions, and subject lines
Writing native social media captions (LinkedIn updates, Instagram caption rules)
Drafting short ad copies for Google and Meta Ads placements
Practical Lab: Draft a 3-part promo email sequence and 3 distinct social ad copies
WHO SHOULD ENROL

Is This Course Right for You?

Aspiring writers seeking to launch a freelance writing career
Business owners looking to rewrite their websites and drive sales
Digital marketers wanting to understand high-converting ad copies
Content creators aiming to structure professional, viral scripts
COURSE BENEFITS

What You,ll Walk Away With

  • Genskillz Certificate of Copywriting Proficiency
  • Portfolio stack with 3 completed writing templates
  • Live editing review with professional editors
  • Agency networks and career development support
  • Complimentary Add-on: AI in Marketing training module
TESTIMONIALS

What Our Students Say

Read stories from professionals and business owners who gained skills, confidence, and real-world results.

"Learning how to write landing page copy using the AIDA framework changed my approach. Our sign-up conversion rate increased by 20%."

SM

Sunita Menon

Lead Writer, SparkCopy

"The course teaches you to write clear, punchy copy that actually drives action. The feedback on my writing portfolios was extremely valuable."

GS

Gaurav Sen

Freelance Content Creator

"A perfect blend of creative copywriting and SEO content writing. I started landing high-paying freelance writing gigs right after finishing."

DN

Divya Nair

Copywriter, GrowthFunnels

COURSE FAQ

Frequently Asked Questions

Answers to the questions students most frequently ask about this training program.

No. Copywriting is about psychological structure and clear communication, not complex words or flowery language. We teach you structured frameworks (like AIDA and PAS) that make writing clear, simple, and high-converting.
Content writing is designed to educate, build trust, and rank on search engines (like blogs or newsletters). Copywriting is designed to persuade the reader to take an immediate action (like ads or landing pages). We cover both critical skills in detail.
Yes. We teach you how to write prompts for ChatGPT and AI writing assistants to outline articles, brainstorm hooks, and refine drafts, while keeping the copy authentic and aligned with brand guidelines.
Yes, with a 24-hour advance notice, you can switch between formats at no extra cost.