GENSKILLZ · DIGITAL MARKETING COURSE IN INDIA

Digital Marketing Course in India — 8 Modules, Live Sessions, Max 5 Students

Genskillz teaches a 6-month Digital Marketing Course in India covering SEO, Google Ads, Meta Ads, Social Media Marketing, Email Automation, GA4 Analytics, and AI in Marketing. Sessions are live-only, capped at 5 students per batch, available online and offline with no recordings shared.

6 Months 8 Modules Max 5 Students Live Sessions Only

Enrol in Digital Marketing Course

Book your slot in the upcoming 5-student live batch

Duration
6 Months (8 Modules)
Delivery Format
Live Sessions Only
Schedule
5 Sessions / Week
Certificate
Genskillz Certified
Batch Size
Max 5 Students
LEARNING MODE

How Is the Digital Marketing Course in India Delivered?

The course runs as live sessions only — no recordings shared. Online via Zoom or Google Meet from anywhere in India. Offline at Genskillz Partner Centres. Every batch is capped at 5 students, with 5 sessions per week across 6 months.

Online Course

Attend from anywhere in India. Live on Zoom or Google Meet. Real-time Q&A, live campaign labs, and direct instructor feedback every session. Laptop and stable internet required. No recordings shared.

Offline Course

In-person at Genskillz Partner Centres. Individual workstations, pre-configured lab environment, high-speed Wi-Fi. Available in Jaipur. Tea and coffee included.

COURSE CURRICULUM

What Does the Digital Marketing Course in India Cover?

The curriculum spans 8 modules — Digital Marketing Foundations, SEO, Paid Media, Social Media Marketing, Analytics & CRO, Email Marketing, AI in Marketing, and Job Readiness. Each module is built around live execution on real tools, not slide-based theory.

Module 01

Digital Marketing Foundations, Strategy & Consumer Journey

Week 1 · 4 Sessions

Understand how digital marketing works as a system before touching any platform. This module connects marketing goals to business goals and maps how customers move from awareness to conversion.

  • Digital marketing ecosystem — channel roles and how they interconnect
  • Marketing funnel, customer journey stages, and search intent
  • Brand positioning, messaging clarity, and audience fit
  • Campaign objective selection based on business outcomes
  • How to think like a marketer, not just a platform operator
Practice Project: Map a full customer journey for a real brand
Module 02

SEO, Search Demand & Content Authority

Weeks 2–3 · 8 Sessions

Build search visibility through keyword strategy, on-page SEO, technical basics, and AI-assisted content optimization. Covers the full SEO workflow from audit to execution.

  • Keyword research by intent, volume, and business value using Ahrefs and SEMrush
  • Topical mapping and content clustering
  • On-page SEO — metadata, internal linking, page structure
  • Technical SEO basics — crawlability, indexation, and site health using Screaming Frog
  • Local SEO and Google Business Profile optimization
  • SEO audits and competitor analysis using Google Search Console
  • AEO basics — featured snippets and answer-friendly content structure
  • E-E-A-T signals and helpful content guidelines
  • AI-assisted SEO — research, outlines, and content expansion using ChatGPT
Practice Project: Full SEO audit and content improvement plan for a live website
Module 03

Paid Media & Performance Marketing

Weeks 4–5 · 8 Sessions

Plan, launch, and optimize paid campaigns across Google Ads and Meta Ads with a performance mindset. Covers campaign structure, bidding, creative testing, and ROI reporting.

  • Performance marketing fundamentals — budget planning and bidding logic
  • Google Ads — Search campaigns, keyword match types, ad relevance, Quality Score
  • Google Display and YouTube campaign logic
  • Meta Ads — campaign structure, ad sets, creatives, placements, and objectives
  • Audience segmentation and targeting strategy
  • Campaign setup for lead generation, website conversions, and remarketing
  • Conversion tracking basics using Google Tag Manager
  • Reporting — CTR, CPC, CPA, CPL, ROAS, and conversion rate
  • A/B testing, optimization, and scaling decisions
  • AI for ad copy variations and campaign analysis
Practice Project: Launch and optimize a mock Google Ads Search campaign
Module 04

Social Media & Content Marketing

Weeks 6–7 · 8 Sessions

Build brand visibility and audience engagement through strategic organic social media. Covers content planning, platform algorithms, and creative execution across Instagram, LinkedIn, and YouTube.

  • Social media strategy and platform selection by business type
  • Content pillars, content calendar planning, and publishing systems
  • Organic growth fundamentals — algorithm signals across Instagram, LinkedIn, YouTube
  • Creative formats — Reels, carousels, stories, static posts, and long-form content
  • Social media copy — hooks, body, and CTA writing
  • Brand voice and consistency across platforms
  • Influencer and creator collaboration basics
  • AI-assisted content planning, post ideation, and scripting
Practice Project: Build a 30-day cross-platform content calendar for a real brand
Module 05

Analytics, Tracking, CRO & Reporting

Weeks 8–9 · 8 Sessions

Measure performance correctly, track conversions, understand user behaviour, and make decisions from data. Covers the full analytics stack from GA4 to heatmaps.

  • KPIs and metrics hierarchy per channel
  • Google Analytics 4 — setup, events, conversions, and audience reports
  • Google Tag Manager — conversion tracking and event setup
  • UTM structure, event tracking, and reporting hygiene
  • Google Search Console and cross-channel reporting
  • Landing page performance and conversion rate optimization
  • Heatmaps and user behaviour analysis using Hotjar
  • A/B testing for pages, creatives, and CTAs
  • Dashboarding and presenting campaign results to stakeholders
  • AI-assisted reporting summaries and insight generation
Practice Project: Build a full GA4 + Search Console performance report
Module 06

Email Marketing

Week 10 · 4 Sessions

Plan, write, and send high-converting emails that build relationships and drive action. Covers list building, automation sequences, and deliverability.

  • Email marketing fundamentals and platform setup — Mailchimp, Brevo, ConvertKit
  • List building, segmentation, and subscriber management
  • Subject line writing, preview text, and email copy that converts
  • Email types — newsletters, promotional, transactional, and drip sequences
  • Campaign planning and send-time optimization
  • Analytics — open rate, CTR, bounce rate, and list health
Practice Project: Build and schedule a 5-email drip sequence
Module 07

AI in Digital Marketing

Week 11 · 4 Sessions

Learn how AI fits into real marketing workflows without replacing strategic thinking or campaign ownership. Covers practical AI use across every channel taught in the course.

  • AI use cases across SEO, paid ads, content, analytics, and email
  • Prompting for marketing research, idea generation, and optimization
  • AI-assisted content briefs, copy drafts, and creative variations using ChatGPT and Claude
  • AI for competitor analysis and faster insight gathering
  • AI for ad copy testing, reporting summaries, and workflow efficiency
  • Risks of overreliance — accuracy issues and quality control
Practice Project: Build a full AI-assisted campaign brief for a mock brand
Module 08

Job Readiness & Interview Performance

Week 12 · 4 Sessions

Prepare to present your skills confidently, explain your thinking clearly, and perform in interviews and role-based tasks. This module converts course work into career assets.

  • How to talk about campaign work and projects in interviews
  • Resume points built from practical skills and course projects
  • Case-study style project presentation
  • Common interview questions for digital marketing roles
  • How to explain strategy, reporting, and optimization decisions
  • Mock interview practice and role-based task preparation
Practice Project: Complete resume audit and mock interview session
IDEAL CANDIDATES

Who Should Enrol in the Digital Marketing Course in India?

This course suits fresh graduates entering digital marketing, working professionals seeking promotions, career switchers with no prior marketing background, and freelancers building a billable skill. The curriculum assumes zero prior experience and ends at job-ready execution level.

Fresh Graduates

Build practical skills and a portfolio before your first interview.

Job Seekers

Develop platform execution skills that entry-level roles actively hire for.

Working Professionals

Add paid media, SEO, and analytics to earn promotions or switch roles.

Career Switchers

Structured path from zero marketing knowledge to job-ready in 6 months.

Freelancers

Add SEO, Google Ads, and Meta Ads as billable services with real lab work to show.

PRACTITIONER-LED MENTORSHIP

Who Teaches the Digital Marketing Course at Genskillz?

The course is taught by Ankkit, a practitioner with 9+ years of experience in performance marketing and paid acquisition. Every session is led from real campaign experience — not textbooks or recorded videos. You learn what works in live accounts, not what worked in case studies.

  • Learn from someone who has managed real Google Ads, Meta Ads, and SEO campaigns
  • Understand not just what to do but why each decision matters in a live account
  • Build practical clarity that holds up in interviews and on the job
  • Guided resume audit, mock interview, and project presentation support
Ankkit - Lead Instructor

Ankkit

Lead Instructor & Growth Strategist

9+ Years Performance Marketing & Paid Acquisition Experience across e-commerce, B2B, and growth campaigns.

PLACEMENT SUPPORT

Does the Digital Marketing Course in India Come With Placement Support?

Genskillz provides transparent placement assistance through hiring partner referrals, interview coaching, and project portfolio reviews.

We Do Not Guarantee Placement.
We Guarantee Preparation & Opportunity.

Getting placed depends on your interview execution. Genskillz prepares you thoroughly and connects you directly to hiring opportunities — the outcome is yours to own.

CV & Resume Audit

Tailored resume restructuring focused on campaign skills and project results.

Mock Interviews

Practice technical & strategic questions asked by real digital marketing employers.

Portfolio Pitching

Coaching on how to present live Google & Meta campaign labs to hiring managers.

Hiring Referrals

Direct connections and interview setups across our agency & brand network.

WHAT STUDENTS SAY

What Do Students Say About the Digital Marketing Course at Genskillz?

"The 5-student batch size made a huge difference. Ankkit reviewed every single Google Ads campaign I created during class. I went from knowing zero paid media to landing my first job as a Performance Marketing Analyst."

RM

Rohan Mehta

Performance Marketing Analyst

"I wanted to learn SEO and GA4 without pre-recorded video courses. Live interactive sessions on Google Search Console, Ahrefs, and Screaming Frog gave me real confidence."

PR

Pooja Rao

SEO Specialist

"The placement support module was honest and super helpful. Resume audit, mock interviews, and project presentations helped me crack 2 agency interviews in 3 weeks."

VD

Vikram Dev

Digital Marketing Executive

FAQ · DIGITAL MARKETING COURSE IN INDIA

Frequently Asked Questions About the Digital Marketing Course in India

Q1. Can this Digital Marketing Course in India help me get a job as a fresher?
Yes. The curriculum is built around practical execution — platform setup, live campaign labs, and job readiness. Module 8 covers resume building, mock interviews, and project presentation. Genskillz connects graduates to hiring partners for interview opportunities.
Q2. Is this course useful for working professionals seeking promotions?
Yes. The curriculum covers paid ads management, analytics, SEO strategy, and performance reporting — skills that directly support promotion conversations and role transitions in marketing teams.
Q3. What job roles can I apply for after completing this Digital Marketing Course?
Entry-level and executive roles including SEO Executive, Social Media Executive, PPC Analyst, Performance Marketing Executive, Growth Analyst, Email Marketing Executive, and Digital Marketing Manager.
Q4. Does the course cover SEO, Google Ads, Meta Ads, and Social Media in one curriculum?
Yes. All four channels are covered in depth across 8 modules with live labs on real tools — Ahrefs, SEMrush, Google Ads, Meta Ads Manager, GA4, Google Tag Manager, and Mailchimp.
Q5. How much practical training is included?
Every module ends with a practice project on real or mock accounts. There are no slide-only sessions — every concept is demonstrated on live tools during class.
Q6. Does Genskillz guarantee placement after the course?
No. Genskillz provides placement support — CV review, mock interviews, and referrals to hiring partners who conduct interviews. Whether you get placed depends on your interview performance. The preparation is ours. The interview is yours.
Q7. Is this Digital Marketing Course in India suitable for career switchers?
Yes. The course assumes zero prior marketing background. Module 1 starts from how digital marketing works as a system and builds to advanced paid media and analytics execution by Module 7.
Q8. What is the batch size?
Every batch is capped at a maximum of 5 students. This ensures individual attention during live labs and direct instructor feedback on every project.
Q9. Is there a free demo class?
Yes. A free live demo session is available before enrolment. Enquire via the form to book your slot.
Q10. What certificate is issued after completing the course?
Genskillz issues a verifiable completion certificate upon finishing all 8 modules. The certificate is verifiable on the Genskillz website and can be shared on LinkedIn and job applications.
Q11. What is the refund policy?
7-day full refund from date of joining. Partial refund terms apply after 7 days up to end of month 1. No questions asked within the 7-day window.
Q12. Are EMI or instalment options available?
Yes. Instalment options are available for this course. Fee details and instalment structure are shared during the enrolment call.
Q13. Is this course available offline in my city?

We offer dedicated local batches for the following regions: