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2-Week Intensive Module , Live Budget Ad Campaigns

Google Ads & Search Engine Marketing (SEM) Course

Build high-impact search, display, and video campaigns from scratch. Master keyword match types, auction bidding algorithms, quality score metrics, and advanced conversion tracking on Google Ads.

Master Google Ads from account configuration to smart bidding. This course is built for marketers and business owners who want to build, audit, and scale highly profitable search, display, and PMax campaigns.

3 Weeks Practical Labs Online & Offline

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Google Ads & Search Engine Marketing (SEM) Course Course

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LEARNING MODE

Choose How You Learn

We offer flexible formats so you can learn in the way that fits your schedule, whether online or in-centre, all with guided expert instruction.

Online
Live interactive sessions via Zoom / Google Meet. Attend from anywhere.
Offline
In-person training at our partner centres. Hands-on lab environment.
COURSE CURRICULUM

What You Will Cover

A practical, structured course syllabus designed to build hands-on expertise and job-ready marketing skills through real project labs.

01
Google Ads Account Setup & Search Campaigns
Sessions 1-4
Outcome Focus: Understand the Google Ads dashboard, conduct keyword research, and set up search campaigns that capture active buyer intent.
Google Ads console architecture, hierarchy, and asset setups
Understanding search intent, keyword research, and match types (Broad, Phrase, Exact)
Drafting compelling ad copies and setting up responsive search ads (RSAs)
Practical Lab: Build and launch a search campaign mock-up inside Google Ads Editor
02
Bidding, Budgets, & Quality Score Optimization
Sessions 5-8
Outcome Focus: Master ad auction dynamics, bidding strategies, and quality score variables to lower your cost-per-click and maximize returns.
Google Ad auction dynamics, CPC bidding, and target metrics
How Google computes Quality Score (Ad Relevance, CTR, Landing Page experience)
Smart Bidding options (Maximize Conversions, Target CPA, Target ROAS)
Practical Lab: Audit a poorly performing ad account and optimize Quality Score parameters
03
Display, Shopping, & Video Campaigns
Sessions 9-12
Outcome Focus: Learn how to build visual display, Performance Max (PMax), and YouTube video campaigns that scale brand reach and product sales.
Configuring banner display ads, targeting placements, and demographics
Setting up merchant accounts, product feeds, and Performance Max (PMax) campaigns
YouTube Ads creation, format selections, and target audiences
Practical Lab: Set up a product catalog feed and launch a PMax campaign framework
04
Conversion Tracking & Analytics Integration
Sessions 13-16
Outcome Focus: Set up conversion tracking using Google Tag Manager and link GA4 to track return on ad spend and optimize campaigns.
Setting up Google Tag Manager and tracking conversions (purchases, lead forms)
Linking Google Ads with Google Analytics (GA4) for audience retargeting
Managing negative keyword lists and optimizing return on ad spend (ROAS)
Practical Lab: Configure end-to-end tag tracking for an inquiry landing page
WHO SHOULD ENROL

Is This Course Right for You?

Marketing professionals seeking specialized PPC/SEM skills
Business owners wanting to run Google search campaigns directly
Freelancers offering ad manager capabilities to global clients
Job switchers targeting paid marketing manager positions
COURSE BENEFITS

What You,ll Walk Away With

  • Practical PPC skills ready to apply immediately
  • Drafting and launch strategy of 3 active campaigns
  • Knowledge of standard tools: Google Ads Console, GTM, Google Ads Editor
  • Mock interviews and resume tuning support
COURSE FAQ

Frequently Asked Questions

Answers to the questions students most frequently ask about this training program.

No, you don't need your own ad budget. We provide custom demo accounts and ad sandboxes to learn interfaces. For advanced labs, you can build campaign briefs without activating charges.
Yes, our curriculum covers the topics required for the official Google Ads Search and Measurement certifications. We guide you on how to register and clear these exams.
Absolutely. Tag configuration is critical for modern conversion tracking. We spend two full sessions on tag setup, event triggers, and linking data layers.
Yes, with a 24-hour notice, batch types can be toggled without fees. Sessions are recorded to let you catch up on anything missed.
We offer dedicated local batches for the following regions: