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2-Week Intensive Module , List Automation

Email Marketing & Automation Course

Build high-converting subscriber lists, write newsletters that convert, design responsive templates, and configure automated client follow-up sequences.

Turn subscribers into customers. Learn list-building strategies, design highly engaging newsletters, and build automated email sequences and funnels that drive sales on autopilot.

3 Weeks Certificate Included Online & Offline

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Email Marketing & Automation Course Course

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Duration
3 Weeks
Level
All Levels
Sessions
4 per week , 1.5 hrs
Certificate
Yes, on completion
Batch Size
Max 16 students
Learning Mode

Choose How You Learn

Attend live online sessions or join our in-person classroom , both deliver the same expert-led, conversation-focused training.

Online
Live interactive sessions via Zoom / Google Meet. Attend from anywhere.
Offline
In-person training at our partner centres. Hands-on lab environment.
COURSE CURRICULUM

What You Will Cover

A practical, structured course syllabus designed to build hands-on expertise and job-ready marketing skills through real project labs.

01
List Building & Segmentations
Sessions 1-4
Outcome Focus: Set up your email service provider, build high-converting signup forms, and grow a permission-based subscriber list.
Designing opt-in forms, popups, and landing pages to capture email addresses
Segmenting mailing lists based on user attributes, purchase history, and active interest
GDPR, CAN-SPAM, and basic compliance regulations for subscriber lists
Practical Lab: Set up an opt-in lead capture sequence and write segment rules
02
Copywriting & Newsletter Design
Sessions 5-8
Outcome Focus: Write engaging subject lines, craft clean email designs, and write body copy that drives high click-through rates.
Subject line formulas and preview text strategies that increase open rates
Building responsive HTML layouts using drag-and-drop builders (Mailchimp/Klaviyo)
Optimizing call-to-actions, buttons, image density, and text ratios
Practical Lab: Design a newsletter mockup and optimize its readability on mobile
03
Marketing Automation & Triggered Flows
Sessions 9-12
Outcome Focus: Build automated welcome series, abandoned cart sequences, and customer nurture flows that run on autopilot.
Triggering workflows: Welcome series, customer onboarding, and win-back flows
E-commerce automation: Setting up abandoned cart emails and post-purchase follow-ups
Adding delays, conditional splits, and tagging triggers based on user clicks
Practical Lab: Build a 3-part automated welcome email sequence flow with logic splits
04
Deliverability, A/B Testing & Tracking
Sessions 13-16
Outcome Focus: Optimize email open rates, track key metrics, and ensure your emails land in the primary inbox, not the spam folder.
Email domain authentication protocols: SPF, DKIM, and DMARC setups
Avoiding spam traps, maintaining low bounce rates, and cleaning lists
Tracking campaign performance: Open rate, CTR, and GA4 UTM links
Practical Lab: Perform an email deliverability test audit and verify UTM track links
WHO SHOULD ENROL

Is This Course Right for You?

Marketers looking to specialize in CRM and marketing automation
E-commerce store owners wanting to increase shopping cart recovery
Copywriters wanting to offer newsletter drafting retainers to brands
Business consultants aiming to build client engagement pipelines
COURSE BENEFITS

What You,ll Walk Away With

  • Genskillz Certificate of Email Marketing Proficiency
  • Launch setup of 2 active automation flows
  • Knowledge of standard tools: Mailchimp, Klaviyo, HubSpot
  • Mock interviews and database management support
  • Complimentary Add-on: AI in Marketing training module
TESTIMONIALS

What Our Students Say

Read stories from professionals and business owners who gained skills, confidence, and real-world results.

"I set up my first automated email sequence during the course. It generated sales on autopilot within a week of launching."

RS

Ritu Saxena

Founder, Ritu Handlooms

"Learned about list hygiene, email deliverability, and avoiding spam folders. Our newsletter open rates jumped from 12% to 28%."

DR

Deepa Roy

Editor, DailyDigest

"Very comprehensive training on email automation platforms, segmentation, and A/B testing. Essential skill for e-commerce marketers."

MJ

Manish Jain

E-commerce Manager

COURSE FAQ

Frequently Asked Questions

Answers to the questions students most frequently ask about this training program.

We utilize sandboxes on Mailchimp and Klaviyo during classes, and cover the CRM automation mechanics of HubSpot. You will have direct experience building campaigns on these platforms.
Our course focuses strictly on permission-based opt-in newsletter marketing. We do not cover mass cold emailing, as permission-based marketing complies with laws and builds sustainable customer value.
Yes. Proper domain authentication is vital for deliverability. We spend a full session on how to configure DNS records (SPF, DKIM, DMARC) so your emails bypass the spam folder and land in the inbox.
Yes, with a 24-hour notice, batch types can be toggled without fees. Sessions are recorded to let you catch up on anything missed.
We offer dedicated local batches for the following regions: