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2-Week Intensive Module , Live Campaign Setup

Meta Ads (Facebook & Instagram) Training Course

Master Meta Ads Manager, from audience targeting and pixels to event tracking and advanced campaign budget optimization (CBO) strategies that convert.

Learn how to navigate Meta Ads Manager, design high-converting ad creatives, and build advanced targeting and retargeting funnels across Facebook and Instagram to boost leads and sales.

3 Weeks Certificate Included Online & Offline

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Meta Ads (Facebook & Instagram) Training Course Course

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Duration
3 Weeks
Level
All Levels
Sessions
4 per week , 1.5 hrs
Certificate
Yes, on completion
Batch Size
Max 16 students
Learning Mode

Choose How You Learn

Attend live online sessions or join our in-person classroom , both deliver the same expert-led, conversation-focused training.

Online
Live interactive sessions via Zoom / Google Meet. Attend from anywhere.
Offline
In-person training at our partner centres. Hands-on lab environment.
COURSE CURRICULUM

What You Will Cover

A practical, structured course syllabus designed to build hands-on expertise and job-ready marketing skills through real project labs.

01
Meta Pixel & Custom Conversions
Sessions 1-4
Outcome Focus: Understand campaign architecture, pixel setup, and audience research to launch your first structured campaigns.
Installing the Meta Pixel on WordPress, Shopify, and HTML sites
Configuring standard events (AddToCart, Purchase, Lead) and custom conversions
Understanding Meta Conversions API (CAPI) and browser tracking limitations
Practical Lab: Set up pixel tracking and verify events with Meta Pixel Helper
02
Campaign Structure & Audience Targeting
Sessions 5-8
Outcome Focus: Learn how to design high-converting visual assets, write persuasive ad copy, and structure video hooks that drive engagement.
Structure of Meta campaigns: Campaigns, Ad Sets, and Ads
Targeting demographics, detailed interests, behaviors, and locations
Building Custom Audiences (website visitors, video viewers) and Lookalike Audiences
Practical Lab: Build warm retargeting lists and set up a Lookalike audience stack
03
Ad Creative Strategies & Creative Hub
Sessions 9-12
Outcome Focus: Master Lookalike audiences, custom customer lists, and retargeting funnels to convert warm leads into paying customers.
Designing high-converting ad types: single image, carousels, collection ads, and Reels
Copywriting formulas for social feeds: AIDA, PAS, and hook strategies
A/B testing creative elements and utilizing Meta's Creative Hub for layouts
Practical Lab: Draft ad mock-ups and copy templates for a live campaign testing protocol
04
Retargeting & Budget Scaling (ABO/CBO)
Sessions 13-16
Outcome Focus: Analyze key metrics, perform creative testing, and apply scaling rules to increase your ad budget without hurting performance.
Configuring Ad Set Budget Optimization (ABO) vs. Campaign Budget Optimization (CBO)
Designing full-funnel retargeting flows (TOFU, MOFU, BOFU)
Rules and logic for scaling budgets vertically and horizontally without resets
Practical Lab: Build a full-funnel campaign diagram and configure auto-optimization rules
WHO SHOULD ENROL

Is This Course Right for You?

E-commerce sellers wanting to drive direct catalog sales
Business owners wanting to run campaigns on Instagram & Facebook
Freelancers offering paid media buyer services to global brands
Digital marketers targeting social media advertising manager roles
COURSE BENEFITS

What You,ll Walk Away With

  • Genskillz Certificate of Meta Ads Proficiency
  • Preparation and structure of 3 active social campaigns
  • Knowledge of standard tools: Meta Ads Manager, Pixel Helper, Creative Hub
  • Mock interviews and resume tuning support
  • Complimentary Add-on: AI in Marketing training module
TESTIMONIALS

What Our Students Say

Read stories from professionals and business owners who gained skills, confidence, and real-world results.

"Our Instagram campaigns were getting clicks but no sales. Learning creative testing and conversion event setup dropped our CAC by 40%."

AD

Anjali Desai

E-commerce Lead, ThreadCraft

"The detailed audience segmentation and Custom Audience retargeting strategies helped us scale our e-commerce sales sustainably."

KN

Kartik Nair

Director, FoodFlow

"Excellent focus on ad copy, video hook frameworks, and budget scaling rules. The practical labs gave me full confidence to run ads myself."

NK

Neha Kapur

Founder, Bloom Cosmetics

COURSE FAQ

Frequently Asked Questions

Answers to the questions students most frequently ask about this training program.

No, you do not need to spend your own money. We provide dummy ad accounts and walk you through setup, structure, and configuration. If you wish to run live tests for your own site, a minimal budget can be utilized under mentor supervision.
Yes, absolutely. Instagram advertising is managed through the exact same Meta Ads Manager backend. We will cover Reels, Feed ads, Stories, and placement optimization rules for both platforms.
Yes. Setting up the Meta Pixel and Conversions API (CAPI) are standard core elements of our curriculum, ensuring you can track clicks, leads, and sales back to specific ads.
Yes, with a 24-hour notice, batch types can be toggled without fees. Sessions are recorded to let you catch up on anything missed.
We offer dedicated local batches for the following regions: