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GENSKILLZ · SOCIAL MEDIA OPTIMIZATION COURSE IN INDIA

Social Media Optimization Course in India — Organic Growth, Basic & Advanced, Max 10 Students

Genskillz teaches a Social Media Optimization Course in India across two tiers — Basic and Advanced. Covers organic Instagram, Facebook, LinkedIn, and YouTube growth using Meta Business Suite, Canva, Buffer, and AI tools. Live sessions only, capped at 10 students, no paid ads in the curriculum.

2 Standalone Tiers Max 10 Students / Batch 100% Organic (No Paid Ads) Online & Offline

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Social Media Optimization Course in India

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Structure
Basic & Advanced Tiers
Duration
2 Mo (Basic) / 4 Mo (Adv)
Sessions
48 to 96 Sessions (1.5h)
Certificate
Genskillz Tier Certificate
Batch Size
Max 10 Students
TWO TIERS. ONE CLEAR PROGRESSION.

What Are the Two Tiers of the Social Media Optimization Course?

The Basic tier runs for 2 months and builds your organic social media foundation across Instagram, Facebook, LinkedIn, and YouTube. The Advanced tier runs for 4 months and trains you for professional execution — analytics, AI workflows, influencer outreach, client management, and portfolio building. Each tier is sold separately with its own certificate.

Tier 1 · Basic SMO

Basic SMO Course

For beginners and business owners starting from zero.

2 Months · 48 Sessions · 1.5 hrs each · Max 10 Students

Covers profile optimization, platform algorithms, content strategy, Reels and Shorts scripting, Meta Business Suite basics, LinkedIn personal and company page setup, and content calendar planning.

Genskillz Basic SMO Certificate
Enrol in Basic Tier
Tier 2 · Advanced SMO

Advanced SMO Course

For creators, freelancers, and marketing professionals.

4 Months · 96 Sessions · 1.5 hrs each · Max 10 Students

Covers advanced content systems, YouTube SEO, LinkedIn B2B strategy, influencer outreach, Meta Business Suite content scheduling, community management, analytics reporting, AI in social media, and freelance client management.

Genskillz Advanced SMO Certificate
Enrol in Advanced Tier
COURSE CURRICULUM

What Does Each Tier of the Social Media Optimization Course Cover?

Basic builds your platform presence and content fundamentals across Instagram, Facebook, LinkedIn, and YouTube. Advanced develops professional-grade skills in analytics, AI tools, influencer management, and client handling — all taught through live labs on real accounts with no paid advertising in either tier.

Basic SMO Course Curriculum — 2 Months, 48 Sessions

8 comprehensive modules covering profile audits, algorithms, content strategy, Reels/Shorts, Meta Business Suite, LinkedIn & Canva workflows.

48 Sessions · 1.5 hrs each
01
Module 1: Platform Setup & Profile Optimization
Basic Tier
Instagram profile audit — bio, keywords, highlights, grid layout
Facebook Page setup — page category, about section, CTA button, cover design
LinkedIn personal profile — headline, about section, featured section, banner
LinkedIn company page — setup, description, specialities, logo and cover
YouTube channel — channel art, description, keyword-optimized about section
Tools: Canva, Google Keyword Planner, LinkedIn native search
Practical Lab: Full profile audit and rewrite across all four platforms
02
Module 2: Understanding Platform Algorithms
Basic Tier
Instagram Explore and Reels distribution signals — saves, shares, watch time
Facebook Feed and Page reach signals — engagement clusters, posting patterns
LinkedIn Feed algorithm — dwell time, early engagement, connection-degree reach
YouTube Search and Suggested — watch time, CTR, session time
Tools: Meta Business Suite Insights, LinkedIn Analytics, YouTube Studio
Practical Lab: Algorithm audit on 3 real brand accounts
03
Module 3: Content Strategy & Calendar Planning
Basic Tier
Defining three content pillars — educate, entertain, inspire
Content mix ratios per platform — what works on Instagram vs LinkedIn vs YouTube
Building a 30-day content calendar across all platforms
Scheduling and publishing using Meta Business Suite, Buffer, and Later
Tools: Meta Business Suite, Buffer, Later, Notion
Practical Lab: Build a full 30-day cross-platform content calendar
04
Module 4: Short-Form Video — Reels & Shorts
Basic Tier
Anatomy of a high-retention Reel — hook, body, CTA
YouTube Shorts scripting and formatting differences from Reels
Mobile filming basics — framing, lighting, audio quality
Editing using CapCut — captions, transitions, trending audio
Tools: CapCut, Meta Business Suite Creator Studio, YouTube Studio
Practical Lab: Script, film, and edit one 30-second Reel and one YouTube Short
05
Module 5: Instagram & Facebook Organic Growth
Basic Tier
Instagram hashtag research and placement strategy
Story sequences for retention and profile visits
Facebook Page post formats — text, image, video, link posts
Meta Business Suite — scheduling posts, managing inbox, viewing cross-platform insights
Collaboration posts, cross-tagging, and co-creation on Instagram
Tools: Meta Business Suite, Canva, CapCut
Practical Lab: Publish a 5-post Instagram series and schedule via Meta Business Suite
06
Module 6: LinkedIn Organic Marketing — Personal & Company
Basic Tier
Personal profile content — text posts, carousels, document posts, polls
Company page content — announcements, employee advocacy, product showcases
Hashtag strategy and LinkedIn SEO for profile discoverability
Connection request strategy and message sequencing for organic reach
Tools: LinkedIn native analytics, Canva, Shield App (analytics)
Practical Lab: Publish one LinkedIn carousel from personal profile and one company page post
07
Module 7: Visual Branding & Canva Workflows
Basic Tier
Brand kit setup — fonts, colors, logo usage
Designing carousels, infographics, story templates, and cover images
Maintaining visual consistency across Instagram, Facebook, and LinkedIn
Tools: Canva, Adobe Express, Canva Magic Studio
Practical Lab: Design a complete 6-post brand template set across platforms
08
Module 8: Caption Writing & Community Basics
Basic Tier
Caption frameworks — hook, value, CTA structure
Writing for Instagram vs LinkedIn vs Facebook — tone and length differences
Comment strategy, DM responses, and basic community engagement
Tools: ChatGPT for caption drafts, Grammarly
Practical Lab: Write 12 platform-specific captions using the framework

Advanced SMO Course Curriculum — 4 Months, 96 Sessions

10 advanced modules covering growth systems, YouTube SEO, B2B LinkedIn, influencer outreach, GA4 analytics, AI workflows & client management.

96 Sessions · 1.5 hrs each
01
Module 1: Advanced Instagram Growth Systems
Advanced Tier
Reels scripting framework — hook, retain, reward at scale
Story funnels for audience conversion to DMs and link clicks
Instagram SEO — keyword placement in username, bio, captions, alt text
Collaboration strategy — joint Reels, Lives, and account takeovers
Tools: Later, Canva, CapCut, Instagram Insights
Practical Lab: Build a 60-day Instagram growth system for a real or mock brand
02
Module 2: Advanced Facebook & Meta Business Suite
Advanced Tier
Facebook Group building and moderation for organic community growth
Meta Business Suite — cross-posting workflows, unified inbox management, scheduled content calendar
Facebook Live strategy — pre-promotion, live execution, post-live repurposing
Page performance analysis using Meta Business Suite Insights
Tools: Meta Business Suite, Canva, StreamYard for Lives
Practical Lab: Build and schedule a full month of Facebook content via Meta Business Suite
03
Module 3: YouTube SEO & Channel Growth
Advanced Tier
Keyword research for YouTube using TubeBuddy and vidIQ
Video title, description, tag, and chapter optimization
Thumbnail design for CTR — psychology, layout, and A/B testing
YouTube Shorts alongside long-form — integration strategy
Audience retention analysis using YouTube Studio analytics
Tools: TubeBuddy, vidIQ, Canva, YouTube Studio
Practical Lab: Fully optimize an existing YouTube channel and publish one SEO-optimized video
04
Module 4: LinkedIn Advanced Strategy — Personal & Company
Advanced Tier
Thought leadership content — building a niche authority in 90 days
LinkedIn newsletter setup and subscriber growth
Company page employee advocacy programs
LinkedIn Live and LinkedIn Audio Events
B2B lead generation through organic content and connection sequences
Tools: Shield App, LinkedIn Sales Navigator (free tier), Canva
Practical Lab: Build a 30-day LinkedIn personal brand plan and one newsletter edition
05
Module 5: Influencer & Creator Outreach
Advanced Tier
Micro vs macro influencer selection — follower count, engagement rate, niche fit
Outreach scripts, collaboration briefs, and deliverable agreements
Tracking influencer campaign results without paid tools
Building a brand ambassador programme organically
Tools: Modash (free tier), Google Sheets for tracking, Canva for briefs
Practical Lab: Identify 10 micro-influencers and write outreach messages and a collaboration brief
06
Module 6: Social Media Analytics & Client Reporting
Advanced Tier
Native analytics across Instagram, Facebook, LinkedIn, and YouTube
Google Analytics 4 — tracking social as a traffic source
Building monthly client-ready SMO reports
KPIs that matter — reach, engagement rate, follower growth rate, link clicks, watch time
Tools: Google Analytics 4, Meta Business Suite Insights, LinkedIn Analytics, YouTube Studio, Google Slides
Practical Lab: Extract and present a full cross-platform analytics report
07
Module 7: AI in Social Media Optimization
Advanced Tier
ChatGPT and Claude for content ideation, caption writing, and video scripting
AI image generation — Canva Magic Studio, DALL-E, Midjourney basics
AI video tools — ElevenLabs for voiceovers, CapCut AI features
Automated scheduling workflows and AI social listening
Tools: ChatGPT, Claude, Canva Magic Studio, ElevenLabs, CapCut AI
Practical Lab: Build a full 7-day AI-assisted content batch across platforms in under 2 hours
08
Module 8: Content Repurposing Systems
Advanced Tier
Converting one long-form YouTube video into 10 platform assets
Cross-posting strategy — what to adapt, what to keep native per platform
Building a repeatable repurposing workflow for client accounts
Tools: Descript, CapCut, Canva, Buffer
Practical Lab: Repurpose one YouTube video into 6 platform-specific assets
09
Module 9: Community Management at Scale
Advanced Tier
Managing comments, DMs, and brand mentions across platforms simultaneously
Crisis communication — handling negative comments and viral criticism
Building loyal communities using exclusive content and engagement loops
Tools: Meta Business Suite unified inbox, Hootsuite free tier
Practical Lab: Build a 30-day community management SOP for a brand
10
Module 10: Freelance SMO & Client Management
Advanced Tier
Building a freelance SMO portfolio from lab work
Pricing retainers — Basic, Standard, and Premium package structures
Writing proposals, onboarding clients, and delivering monthly reports
Managing 3–5 client accounts simultaneously without burnout
Tools: Notion for client management, Google Docs for proposals, Canva for decks
Practical Lab: Build a complete client proposal, service deck, and sample report
TOOLS YOU WILL WORK WITH

Which Tools Does the Social Media Optimization Course Train You On?

Both tiers use industry-standard tools across content creation, scheduling, analytics, and AI. You work on these tools during live labs — not just theory. By the end of either tier you have hands-on experience across the full organic SMO tool stack.

Content Creation
Canva Adobe Express CapCut Canva Magic Studio DALL-E
Scheduling & Publishing
Meta Business Suite Buffer Later Hootsuite (free tier)
Analytics
Meta Business Suite Insights LinkedIn Analytics YouTube Studio Google Analytics 4 Shield App
YouTube Growth
TubeBuddy vidIQ YouTube Studio
AI Tools
ChatGPT Claude ElevenLabs CapCut AI features
Repurposing & Editing
Descript CapCut Canva
Client & Project Management
Notion Google Docs Google Slides
IDEAL CANDIDATES

Who Should Enrol in the Social Media Optimization Course?

Basic suits beginners, students, and business owners starting from zero. Advanced suits content creators, freelancers, and marketing professionals who already understand social media basics and want to operate at a professional level.

Students & Fresh Graduates
Build a portfolio and a skill before your first job application.
Business Owners
Grow Instagram, Facebook, and LinkedIn organically without ad spend.
Content Creators
Move from random posting to a structured, algorithm-backed growth system.
Freelancers
Add SMO as a billable retainer service with real deliverables from the labs.
Marketing Professionals
Add organic social depth to an existing paid or content marketing skillset.
LEARNING MODE

How Is the Social Media Optimization Course Delivered?

Both tiers run as live sessions only — no recordings shared. Online via Zoom or Google Meet. Offline at Genskillz Partner Centres. Every batch is capped at 10 students to maintain individual feedback quality during live labs.

Card 1 — Online

Attend from anywhere in India.

Live on Zoom or Google Meet. Real-time Q&A, live account labs, and direct instructor feedback every session. Laptop and stable internet required. No recordings shared.

Card 2 — Offline

In-person at Genskillz Partner Centres.

Individual workstations, pre-configured lab environment, high-speed Wi-Fi. Tea and coffee included.

COURSE DELIVERABLES

What Do You Get After Completing Each Tier?

Each tier delivers a verifiable Genskillz certificate, a portfolio of lab work built during live sessions, placement support through hiring partners, and a makeup session policy. You leave with real deliverables — content calendars, brand audits, analytics reports, and client proposals.

Verifiable Genskillz certificate per tier — Basic SMO or Advanced SMO
Portfolio of live lab work — calendars, audits, video edits, reports, client proposals
Placement support — CV review and referrals through Genskillz hiring partners
Makeup session policy — terms communicated before joining
Free demo class before enrolment
7-day full refund — no questions asked
FAQ · SOCIAL MEDIA OPTIMIZATION COURSE

Frequently Asked Questions About the Social Media Optimization Course

Got questions before getting started? Here are clear answers to common student inquiries.

Not mandatory. If you already manage social media accounts with working knowledge of content planning and platform tools, you can join Advanced directly. Enrolment starts with a short conversation to assess your current level.
No. Both tiers are 100% organic — no Meta Ads, no LinkedIn Ads, no ad budgets. For paid social, see the Meta Ads Course or Digital Marketing Course in Jaipur.
Instagram, Facebook, LinkedIn (personal and company), and YouTube. Meta Business Suite is used for Facebook and Instagram scheduling, inbox management, and insights throughout both tiers.
Yes. A free live demo session is available before enrolment for both tiers. Enquire via the form to book your slot.
Basic tier: Genskillz Basic SMO Certificate. Advanced tier: Genskillz Advanced SMO Certificate. Both are verifiable on the Genskillz website and can be shared on LinkedIn and job applications.
Every batch across both tiers is capped at a maximum of 10 students.
Three slots — Weekday Morning (10:00–11:30 AM), Weekday Evening (5:00–6:30 PM), and Weekend (10:00 AM–1:00 PM Saturday and Sunday). Online and offline available across all slots.
7-day full refund from date of joining. Partial refund terms apply after 7 days up to end of month 1. No questions asked within the 7-day window.
No. Zero experience required. The Basic tier starts from platform setup and profile creation.
Yes. Many students complete Basic and enrol directly into Advanced. Each tier is enrolled and priced separately.