A 2-month course for founders and decision-makers. Covers SEO, Google Ads, Meta Ads, social media, analytics, and AI — taught from a business clarity perspective, not a campaign execution perspective. Fee customised to your business type. Live sessions only, max 7 students.
Digital Marketing for Business Owners
Built for founders, owners, and decision-makers who outsource their marketing but want enough understanding to ask the right questions, read reports accurately, and make informed decisions on budgets, platforms, and vendors.
Standard digital marketing courses train you to operate campaigns. This course trains you to understand them. The curriculum focuses on strategy, decision-making, vendor accountability, and reading performance data — the skills a business owner actually needs.
Four modules over 2 months — each taught from a business decision-making perspective, not a platform operator perspective. 6 sessions per module, 24 sessions total.
The course covers the platforms most business owners encounter when working with agencies or managing their own marketing — taught at decision-making depth, not operator depth.
Tools are covered at a working familiarity level — enough to read outputs, evaluate reports, and have informed conversations. Not at an execution or daily management level.
Understanding search performance reports
Traffic sources, conversions, and on-site behaviour
Cross-platform scheduling and insights
Campaign performance and spend reports
Research, content briefs, and reporting summaries
Understanding creative formats and briefs
The fee is customised based on your business type and the platforms most relevant to your growth. Not every business needs every platform. You pay for what directly applies to how your business generates revenue online.
Fee is shared during the enrolment call after a short conversation about your business and marketing goals.
Live sessions only — no recordings shared. Online via Google Meet with flexible business-friendly timings. Offline at Genskillz Partner Centres. Batch capped at 7 students — all business owners.
Live on Google Meet. Flexible slots. Direct instructor discussion and real report analysis every session. Laptop required. No recordings shared.
In-person at Genskillz Partner Centres. Classroom discussion, individual workstations, high-speed Wi-Fi. Available in Jaipur. Tea and coffee included.
You leave with the clarity to read performance reports accurately, evaluate vendor work, make informed budget decisions, and use AI tools to stay updated without spending hours on research.
Read stories from founders and decision-makers who gained clarity and took control of their marketing numbers.
"I used to be completely blind in meetings with my digital marketing agency. Now, I understand their reports, ask sharper questions, and our ad ROI has improved by 40%."
Founder, Gupta Organics
"This course gave me the exact clarity I needed. I no longer feel intimidated by Meta Ads or search engine optimization terms. We restructured our keyword strategy and saw immediate traffic growth."
Co-founder, Sen & Co. Boutique
"Understanding the difference between activity metrics and real business results changed everything. Highly recommend for any business owner outsourcing their marketing."
Doctor, Derma Clinic
Clear answers to common questions asked by founders and decision-makers before enrolling.