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2-Week Intensive Module , Lab Sessions

Advanced SEO Mastery

From keyword research and HTML tags to technical website audits and organic growth planning. Master the SEO methodologies that drive high-value search traffic to any website.

This course is designed for marketing professionals, content creators, and business owners who want to understand search engine optimization deeply and drive high-value, sustainable organic traffic to any website.

2 Weeks Certificate Included Online & Offline

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Advanced SEO Mastery

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Duration
2 Weeks
Level
All Levels
Sessions
4 per week , 1.5 hrs
Certificate
Yes, on completion
Batch Size
Max 16 students
LEARNING MODE

Choose How You Learn

We offer flexible formats so you can learn in the way that fits your schedule, whether online or in-centre, all with guided expert instruction.

Your preferred learning mode You can change this anytime during enrollment
Platform
Zoom / Google Meet (live, interactive)
Batch Timings
Morning 8,9:30 AM , Evening 6:30,8 PM , Weekend 10 AM,1 PM
Practice
Live SEO tool walkthroughs, site audit critiques, and screenshare help
Recordings
Provided within 24 hours of each session
Requirements
Laptop , Stable internet connection
Availability
Attend live sessions from anywhere in India
Location
Genskillz Partner Workspaces & Centres
Batch Timings
Morning 9,10:30 AM , Afternoon 12,1:30 PM , Weekend 10 AM,1 PM
Lab Environment
Live SEO software sandbox pre-configured on all centre machines
Infrastructure
High-speed internet , Individual workstations , Whiteboard
Missed Classes
Session recordings provided , Instructor-led backup clinic
Nearest Metro
Centrally located - easy transit access
COURSE CURRICULUM

What You Will Cover

A practical, structured course syllabus designed to build hands-on expertise and job-ready marketing skills through real project labs.

01
Keyword Research & On-Page Optimization
Sessions 1-4
Outcome Focus: Learn how to find high-value keywords and optimize your page structure, titles, and content to rank higher in search results.
Finding high-intent transactional keywords with tools like SEMrush/Google Keyword Planner
Optimizing Title Tags, Meta Descriptions, and Header hierarchies (H1-H4)
URL structuring, keyword density, and image Alt tag optimization
Practical Lab: Perform on-page optimization for a live landing page
02
Technical SEO & Crawlability
Sessions 5-8
Outcome Focus: Understand how search engines crawl and index websites, and learn how to identify and fix technical site errors.
Understanding search engine crawlers, indexing pipelines, and robots.txt files
Creating XML Sitemaps and submitting domains to Google Search Console
Identifying crawl errors, redirect chains, canonical issue tags, and broken links
Practical Lab: Run a diagnostic crawl audit using Screaming Frog
03
Link Building & Domain Authority
Sessions 9-12
Outcome Focus: Master white-hat link acquisition strategies and authority-building signals that search engine algorithms value.
White-hat link building strategies: guest posts, resource pages, and brand outreach
Analyzing link portfolios, referring domains, and spam score indicators
How search engine algorithms value link juice and anchor text signals
Practical Lab: Build an outreach plan and draft a pitch email for link acquisition
04
Performance Analytics & Reporting
Sessions 13-16
Outcome Focus: Set up analytics dashboards, track rankings, and measure real organic traffic growth and search engine performance.
Setting up Google Search Console and monitoring impressions, clicks, and rank changes
Tracking target keywords and creating rank dashboards
Formulating client reports and defining key performance metrics
Practical Lab: Set up a comprehensive SEO dashboard in Google Looker Studio
WHO SHOULD ENROL

Is This Course Right for You?

Aspiring digital marketers wanting high-demand technical skills
Business owners wanting to rank their own websites organically
Content writers wanting to learn SEO content structure best practices
Web developers looking to add SEO value to their client deliverables
COURSE BENEFITS

What You,ll Walk Away With

  • Genskillz Certificate of SEO Proficiency
  • Hands-on audits of 3 real-world domains
  • Knowledge of standard tools: GSC, Screaming Frog, SEMrush
  • Bespoke career advice and placement resources
TESTIMONIALS

What Our Students Say

Read stories from professionals and business owners who gained skills, confidence, and real-world results.

"Our website used to get zero organic traffic. After implementing the technical SEO audits and keyword targeting we learned, our monthly organic impressions grew by 300%."

RG

Rajesh Gupta

Founder, Gupta Organics

"The practical Screaming Frog audit was eye-opening. I found critical redirect loops and broken links that were holding back our Google rankings."

SS

Shalini Sen

Co-founder, Sen & Co. Boutique

"Understanding keyword intent and local SEO helped us rank first for our main B2B search queries. Highly recommend for any marketer."

AV

Amit Verma

Director, Verma Logistics

COURSE FAQ

Frequently Asked Questions

Answers to the questions students most frequently ask about this training program.

No coding experience is required. While SEO deals with code tags like titles and headers, we teach you exactly how to edit them using content management systems like WordPress or Shopify, and how to read basic HTML code.
You will gain direct experience with Google Search Console, Google Analytics 4, Screaming Frog Crawler, and popular research suites like SEMrush and Ahrefs. We provide sandbox environments during classes.
No professional course can guarantee a number one rank due to search algorithm fluctuations, but we teach the exact white-hat search guidelines that search engines value to help rank your site sustainably.
Yes, with a 24-hour advance notice, you can switch between formats at no extra cost.
We offer dedicated local batches for the following regions:

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