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2-Week Intensive B2B Module , B2B Targeting

LinkedIn Ads & B2B Marketing Course

Reach key B2B decision-makers, executives, and business buyers. Master LinkedIn Campaign Manager targeting options, Sponsored Content, Lead Gen Forms, and matched retargeting.

The ultimate B2B marketing course. Learn how to target professional decision-makers by job title, company size, and industry, and generate high-quality B2B leads using LinkedIn,s ad formats.

2 Weeks Certificate Included Online & Offline

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LinkedIn Ads & B2B Marketing Course Course

By submitting, you agree to be contacted by Genskillz.

Duration
2 Weeks
Level
All Levels
Sessions
4 per week , 1.5 hrs
Certificate
Yes, on completion
Batch Size
Max 16 students
Learning Mode

Choose How You Learn

Attend live online sessions or join our in-person classroom , both deliver the same expert-led, conversation-focused training.

Online
Live interactive sessions via Zoom / Google Meet. Attend from anywhere.
Offline
In-person training at our partner centres. Hands-on lab environment.
COURSE CURRICULUM

What You Will Cover

A practical, structured course syllabus designed to build hands-on expertise and job-ready marketing skills through real project labs.

01
LinkedIn Campaign Manager Setup & Audiences
Sessions 1-4
Outcome Focus: Understand LinkedIn Campaign Manager, profile optimization, and the unique dynamics of B2B buyer behavior.
Setting up business accounts and LinkedIn Campaign Manager console architecture
Installing the LinkedIn Insight Tag to track site visits and catalog interactions
Understanding campaign objectives: Brand Awareness, Website Visits, Engagement, and Lead Gen
Practical Lab: Deploy the Insight Tag and verify conversion tracking rules
02
B2B Targeting & Account-Based Marketing (ABM)
Sessions 5-8
Outcome Focus: Target by job title, company size, industry, and seniority, and build Matched Audiences for account-based marketing.
Targeting options: Company size, job functions, seniorities, member skills, and group behaviors
Developing Account-Based Marketing campaigns targeting specific corporate client lists
Uploading contact and company sheets to create Matched Audiences
Practical Lab: Build an ABM contact target segment and configure filters for decision-makers
03
Sponsored Content & Lead Gen Forms
Sessions 9-12
Outcome Focus: Create Single Image, Document, Carousel, and Message ads with B2B-specific hooks that generate high response rates.
Structuring sponsored updates, single image ads, and B2B carousel layouts
Creating native Lead Gen Forms that auto-fill contact data from user profiles
Formulating copywriting styles that appeal to B2B professionals and managers
Practical Lab: Design and launch a Lead Gen form campaign draft in Campaign Manager
04
Conversions, Analytics & Reporting
Sessions 13-16
Outcome Focus: Configure native LinkedIn lead gen forms, track conversions, and optimize campaigns to lower your cost-per-lead.
Configuring cost-per-lead tracking, cost-per-click values, and conversion rates
Integrating Lead Gen forms with CRMs (Salesforce, HubSpot, Zapier)
Building professional B2B client reports and computing ad spend efficiency
Practical Lab: Build a live lead dashboard and calculate ROI based on hypothetical deal values
WHO SHOULD ENROL

Is This Course Right for You?

B2B marketing executives looking to drive enterprise leads
Corporate sales reps wanting to understand ABM and lead generation
Agency media buyers who want to offer premium B2B campaign services
Founders and consultants selling high-ticket corporate packages
COURSE BENEFITS

What You,ll Walk Away With

  • Genskillz Certificate of LinkedIn Ads Proficiency
  • Preparation and structure of 2 active B2B campaign frameworks
  • Knowledge of standard tools: Campaign Manager, ABM uploads, Insight Tag
  • Bespoke career advice and placement clinic links
  • Complimentary Add-on: AI in Marketing training module
TESTIMONIALS

What Our Students Say

Read stories from professionals and business owners who gained skills, confidence, and real-world results.

"LinkedIn Ads can be very expensive if done wrong. This course taught us how to target decision-makers precisely and generate high-quality B2B leads."

RK

Rajiv Kapoor

CEO, Kapoor & Sons B2B

"The B2B marketing strategies and account-based marketing tactics helped us land three enterprise clients using LinkedIn sponsored content."

MB

Megha Bhatia

Growth Manager, SaaSGenie

"Learned how to set up Matched Audiences, lead gen forms, and document ads. Our cost-per-lead dropped by 35% using these methods."

AD

Alok Dwivedi

Marketing Consultant

COURSE FAQ

Frequently Asked Questions

Answers to the questions students most frequently ask about this training program.

LinkedIn has high CPCs because it offers premium targeting criteria (specific job roles, seniorities, company names). This yields highly qualified B2B leads. We teach you how to refine targeting criteria and select bid options to keep costs efficient.
No, we provide demo accounts and campaign workspaces to practice and set up campaigns. If you wish to build templates for your own firm, our mentors will supervise your setup.
Yes. Lead Gen Forms are highly effective on mobile. We spend a full session on form design, privacy policy links, custom questions, and webhook setups to route data to CRMs.
Yes, with a 24-hour advance notice, batch types can be toggled without fees. Sessions are recorded to let you catch up on anything missed.